Editorials :: Business & Money
Young Entrepreneur
The secretary. That's who many people walking into Enerji Fitness assume Adam Gentry is. It always gives him a chuckle. In fact, the 23-year-old is the owner and founder of the popular Tustin fitness studio, an idea that came to him while exercising in April 2010.
The secretary. That's who many people walking into Enerji Fitness assume Adam Gentry is. It always gives him a chuckle. In fact, the 23-year-old is the owner and founder of the popular Tustin fitness studio, an idea that came to him while exercising in April 2010.
Two Thumbs Up
In recent years we've seen humanitarianism used as a marketing tool. I's easy to sell the idea of helping out others when the product is something you would have wanted anyways. Although it may seem like a current concept to some, promoting a business while helping the community isn't exactly a new concept. In fact, several companies have been employing this tactic for decades, helping their communities and building their business in the meantime.
In recent years we've seen humanitarianism used as a marketing tool. I's easy to sell the idea of helping out others when the product is something you would have wanted anyways. Although it may seem like a current concept to some, promoting a business while helping the community isn't exactly a new concept. In fact, several companies have been employing this tactic for decades, helping their communities and building their business in the meantime.
Betting the Farm
It's no surprise that Los Alamitos brothers John and Mike Anderson ended up in the apparel industry. These third generation printers got their start at a young age when as kids, they began making custom t-shirts and fleece out of their grandfather and father's print shop for extra summer cash. During those summer years the brothers found their passion for the family business, a passion that they translated into Tankfarm Clothing back in 2003.
It's no surprise that Los Alamitos brothers John and Mike Anderson ended up in the apparel industry. These third generation printers got their start at a young age when as kids, they began making custom t-shirts and fleece out of their grandfather and father's print shop for extra summer cash. During those summer years the brothers found their passion for the family business, a passion that they translated into Tankfarm Clothing back in 2003.
Business Profile: The Spotted Moth
Monica Burnett began sewing classes when she was 6 years old. Soon her Barbies donned custom-made outfits and themed looks. Her younger sister, Christina, was wrangled into outfits and forced to pose for "photo shoots" at their Tustin home.
Monica Burnett began sewing classes when she was 6 years old. Soon her Barbies donned custom-made outfits and themed looks. Her younger sister, Christina, was wrangled into outfits and forced to pose for "photo shoots" at their Tustin home.
Life Imitates Art
When talking about Shane Townley's journey to becoming President/Director of lagunaart.com ,one might assume his trip began in California. However, in order to get the full story, we must go back to his beginnings as a graphic designer in New York where he had a graphic design firm for 10 years.
When talking about Shane Townley's journey to becoming President/Director of lagunaart.com ,one might assume his trip began in California. However, in order to get the full story, we must go back to his beginnings as a graphic designer in New York where he had a graphic design firm for 10 years.
Making Lemons into Lemonade in Today’s Business Climate
Brad Pollak has brought the concept of marketing to new heights with a consultancy that helps people not only adjust to the economic realities of the times, but actually use them to their advantage. His message is simple: analyze the challenges brought about by current circumstances and find a way to take them on aggressively.
Brad Pollak has brought the concept of marketing to new heights with a consultancy that helps people not only adjust to the economic realities of the times, but actually use them to their advantage. His message is simple: analyze the challenges brought about by current circumstances and find a way to take them on aggressively.
Movers and Shakers
Orange County's fast rising Movers and Shakers
Orange County's fast rising Movers and Shakers
Business Profile: Blue Eyed Girl
Dawn McKnight started small, but today she owns and operates four upscale shops where women can find unique accessories and cutting-edge fashion.
Dawn McKnight started small, but today she owns and operates four upscale shops where women can find unique accessories and cutting-edge fashion.
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